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Observed reason for the visibility drop
The largest observed loss came from URL ownership changing around the Ahrefs/Semrush comparison. The previous URL /semrush-vs-ahrefs-2026/ recorded 16,004 impressions in the earlier window, but it now redirects to the canonical /ahrefs-vs-semrush-2026/ path. The canonical change was compounded by 22 published internal links that still pointed to the old URL. Those links have now been corrected.
| Signal | What we observed | How to read it |
|---|---|---|
| Old URL | 16,004 earlier impressions; 1,736 in the latest window | Visibility did not disappear cleanly; Google is still reconciling URL ownership. |
| Canonical URL | Separate current visibility is still limited | Internal links now point to the canonical path; recrawl and consolidation are still required. |
| Sitewide result | Clicks rose while impressions fell | This is a visibility and URL-mix problem, not proof of a sitewide penalty or algorithm cause. |
Next verification: Recheck both URLs after the next complete crawl window. Do not claim that the repair restored rankings until Search Console shows the canonical URL receiving the relevant queries and impressions.
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